Download Study Resources for Solution Manual and Case Solutions for Strategic Management Concepts and Cases 2nd Edition by Carpenter. Solution Manual and Case Solutions for Strategic Management Concepts and Cases 2nd Edition by Carpenter. Solution Manual and Case Solutions for Strategic Management Text and Cases 6th Edition by Dess. Jennifer Bonds-Raacke, John Raacke. The first session introduces students to the topic, while the second lets you use a regular case to walk through the different dimensions that you will touch on. In this chapter, the three differentiators are introduced. The differentiators — and hence the recommended teaching approach for the chapter — are manifested in the following ways:. Three facets of dynamism are introduced in Chapter 1: a change can be rapid and incessant, b change can be slow and punctuated and, c change is inevitable. Also, early in the chapter the students are introduced to the staging facet of the strategy diamond see Exhibit 1. With this foundation in place, students are well prepared to understand that they will need to learn about snap-shot and dynamic perspectives of strategic management. The Chapter closes with a section entitled Recognize the difference between the fundamental snapshot view and the dynamic view of competitive advantage. This interdependence of formulation and implementation is reiterated throughout the chapter and the text. Hambrick, D. Upper Saddle River, New Jersey: Pearson Prentice Hall. Sun Tzu Translated by Thomas Cleary The Art of War. Boston: Shambhala Publications, Inc. The purpose of this chapter is to introduce the concept of strategic management and the framework within which strategy will be studied in this text. The key focus is to introduce the strategy diamond and 5 elements framework for this text with the three major themes: 1. It is made even more intriguing since the case focuses on a start up firm Under Armour in an industry going against giants Nike and adidas. As a college football player, Kevin Plank created a t-shirt Sheila Grant Huren Test from moisture-wicking fabric to avoid the chaffing and discomfort of heavy, wet cotton t-shirts under his football shoulder pads. He knew other athletes such as runners and bicyclists had successfully used advanced materials to improve the comfort of their workouts. The performance apparel segment is the fastest growing segment of this market — fueled by demographic trends and increased consumer awareness and participation in active lifestyles. Sports enthusiasts pay more for their equipment than casual users thereby creating the opportunity Sheila Grant Huren Test higher price points and greater margins. The fabric wicks away moisture and dries quickly. They also use a compression design and are completely tagless. To enter the market, Plank enlisted his athlete friends to use his shirts until a demand for his product was created. He secured wholesale and retail accounts and the international expansion for his product included both Europe and Asia. This led to natural product extensions including HeatGear and ColdGear for hot and cold temperatures. Capitalizing on athletes already familiar with Under Armour performance shirts, the company recently expanded into footwear with football and baseball cleats. The company continued its expansion by targeting premium price segments in both sunglasses and sports watches. Under Armour is expected to further expand into other sport shoes. The seriousness of their international expansion is reflected in the opening of a European office that will lead in negotiations with local athletes and distributors. This chapter helps students understand how Under Armour has successfully utilized its strengths and market opportunities going up against Nike and Adidas. The question remains as to whether Under Armour will be able to sustain their high performance levels. Students might be asked to Sheila Grant Huren Test the sports apparel industry to understand the fragmented nature of this industry. This is a great case to generate enthusiasm since most students are familiar with the industry, the players, and the products. It is interesting to present this in class — for those not already familiar with it. Sears versus Wal-Mart The rise of retailing giants Sears and Wal-Mart provide another good example of strategy. Each company attained success by employing very different strategies. Sears employed a diversification strategy to grow while Wal-mart chose a growth strategy concentrating on the retailing industry. Founded in as a catalog business, Sears grew to dominate the retail industry for nearly 50 years.
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